Facebook Recommendations:
The Complete Guide to Facebook Reviews

Creating a Facebook business page

In order to start collecting Facebook reviews, you will need to create a Facebook business page. If you haven’t done this already, here’s how you can get started.

• 1.Sign in to your Facebook account, then click the button on the top-right that says "Create".
• 2.You’ll see a dropdown menu with a few different options. Pick the first option "Page".
• 3.Next, click the option on the left that says Business or Brand. Choose the option more relevant to you.
• 4.You will be asked to select a Profile photo and Cover photo. If you don’t have photos that you want to use on-hand, you can skip this option.

For more information, check our guide on creating a Facebook business page.

How to leave a review on Facebook

Here’s how your customers can leave a review on Facebook for your business.

• 1.Sign in to Facebook.
• 2.Find the relevant business profile.
• 3.Click the "Reviews" tab on the left side of the screen.
  
• 4.Click "Yes" or "No" on the question asking whether you recommend the business.
  
• 5.Write a description explaining why you recommend or don’t recommend the business. The minimum description you can write is 25 characters.
  

How to ask for recommendations on Facebook

Want to collect more recommendations on Facebook? Here’s how you can get started.

• Make the Process Simple and Easy

  The harder the process of leaving a review is for the customer, the less likely they are to actually do it. A happy customer might say they’re willing to leave a review in person but might forget to do it as soon as they leave your store. After all, who has time to go and find your business’s Facebook page?

  Luckily, there’s a way to make the process quick and easy for the customer. Just send review requests email and texts that link directly to your Facebook business page. All the customer has to do is click the link and leave a review.

• Timing is everything

  To get the best results, make sure that you’re sending review requests on a regular basis. We’ve found that businesses get the best results when they send review requests on the same day as when a customer interacts with your business.

  If a customer gets a review request a month after the transaction took place, they may no longer have a clear memory of the sale. In this case, chances are that even your most satisfied customers may not write a review for your business.

• Ask All of Your Customers for Reviews

  Some businesses are tempted to only ask a certain group of customers for reviews, who they know they think probably leave a positive review. When you are selective with review requests, you only end up hurting your business.

  You're missing out on sending review requests to customers who probably would've recommended your business. You're also missing the opportunity to get honest feedback that can help you improve your business. So make sure you’re sending review requests to all of your customers.

Can I buy Facebook reviews?

Under no circumstance should you ever buy a Facebook review. Facebook has the right to ban businesses from the platform for violating terms of service. Buying Facebook reviews risks you losing access to the world’s biggest social network.

Plus, buying reviews will only undermine customer trust. If customers suspect that your reviews are fake, they’ll do their best to steer clear of your business.

Facebook review link

In order to send Facebook reviews requests, it’s important to send a link directly to the review section of your profile. Here’s how you can get started.

• 1.Find your Facebook page URL.
• 2.Add /reviews/ to the end of the link. When a customer clicks on your link, they’ll be taken directly to the reviews tab on your business page.
  
• 3.Check the link to make sure that it works. If you’ve decided to turn off your reviews, this will be a broken link.

Once you have a working link, you can start including it in email and text review requests that you can send to your customers.

Track Facebook reviews

To make sure that you get notifications for every new Facebook review, make sure that you follow the following steps.

• 1.Navigate to the ‘Settings’ section of your Facebook page.
  
• 2.Click the 'Notifications' tab.
• 3.Select the option ‘Get a notification each time there is activity on your Page.
  
• 4.Now, the ‘New Reviews’ notifications option will be turned on.

Once you do this, you’ll be able to stay on top of all the reviews that get posted to your Facebook business page.

How to turn off Facebook reviews

You do have the option to turn off customer reviews on your Facebook business page. Once you do this, visitors to your page cannot see any reviews, positive or negative.

Here’s how you can turn off all customer reviews:

• 1.Click on Settings at the top of your Facebook Business page.
• 2.From the menu on the left, select 'Templates and Tabs'.
• 3.Click on 'Settings' next to Reviews.
  
• 4.You’ll see a slider labeled "Show Reviews". Turn this from "On" to "Off".
  
• 5.Save your changes.

Even though you can turn off reviews on your Facebook business page, we do not recommend it. If you are worried about getting negative reviews consider actively soliciting reviews from all your customers. Most of the time, only customers who feel that they’ve had strong negative experiences are motivated to leave reviews. Soliciting reviews is an easy way to balance the scales.

How to remove individual Facebook reviews

There is no way for a business owner to remove Facebook reviews posted on their business page without turning off reviews entirely. The only people who can delete these reviews are Facebook moderators or the reviewer who wrote them.

While you can report Facebook reviews (more on that in the next section), there’s no guarantee that Facebook will actually remove the review. That’s why we recommend responding to the review (more on that later).

How to report a review on Facebook

Here’s how you can report a review that you think is fake.

• 1.Find the review that you want to report.
• 2.Click the three icons on the top right of the review.
• 3.Find the dropdown item that’s labeled "Find Support or Report Review"
  
• 4.Pick your reason for reporting the review.
  
• 5.Choose your reason, then click the “Next” button. You’ll see this screen.
  

Responding to Facebook reviews

Customers expect responses to their reviews. This is a great way to show that your business is willing to listen to the problems of each individual customer. A study by Harvard Business Review showed that when businesses respond to all their customer reviews, they typically see more reviews and a higher overall star rating.

Here’s how you can respond to a Facebook review.

• 1.Find the review that you want to respond to within the Reviews tab on your Facebook business page.
• 2. Comment on the review the same way that you would comment on one of your friend’s Facebook posts.

How to embed Facebook reviews

Want to share your Facebook reviews on your website? Here’s how you can get started.

• 1.Go to the relevant review on your Facebook business page.
• 2.Click the three dots on the top right of the review.
• 3.Click "Embed" from the drop down menu.
  
• 4.You will get a line of code that you can use to embed the review on your website.
  
• 5.Copy the code and paste it on your website.
  
  Of course, copy and pasting each Facebook review to your website can be unnecessarily time-consuming. Instead, try embedding a Facebook review widget on your site that updates in real-time. That way, you don’t have to go back and embed every glowing review that you get.